Ukraine the new destination on the rise

The winners of TripAdvisor's Choice Destinations on the Rise awards have been revealed and the results show some surprising up-and-coming cities for 2012.

Eastern Europe has a significant presence in the ranking with three cities represented in the European top 10 destinations on the rise list. The top European destination, which has seen an increase in positive feedback and interest from travellers year-on-year is the city of Kiev. Kiev, the capital of Ukraine, takes the top spot and also places third in the global top 10 – perhaps partially owing to the city playing host to the Euro 2012 Football Championship this summer. Moscow, which has experienced significant tourism developments recently with a number of major airlines announcing new routes to the city, takes second place in the European list and also ranks ninth in the global list.

Turin, Italy’s fourth largest city, has been named third in the European list, and an impressive 10^th in the global ranking. 

“All winners should be incredibly proud of their award – not only has traveller interest in their destination increased, but each city has also seen an increase in positive feedback on their hotels, restaurants and things to do,“ commented TripAdvisor spokesperson, Emma Shaw.