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Mobile bookings to hit 20% by 2014

Hotel booking specialist HRS doubled its turnover from mobile sales in 2012 and says, at the current growth rate, one in every five bookings will be made via a mobile device in 2014.

The trend for increasing numbers of mobile bookings is widely reported across the travel industry, but HRS says the launch of its latest app last autumn, Hotels Now, is “the most successful launch of a last-minute app for business travel in Europe”.

Over 500,000 iPhone users have already downloaded the app, which offers more than 2,000 hotels in over 100 European cities in the deluxe, design, business and budget categories. Last minute deals are published daily from 6am and can only be booked via the app up to midnight on the same day and cannot be cancelled.

“Technological development and increasing mobility will fundamentally change the travel industry,” says Jon West, managing director of HRS UK & Ireland.

“Due to the great demand, we will also be offering double rooms via the app in future. By opening it up to end customers, we see great potential for taking impromptu breaks, which is good news for the hotels as they have the opportunity to increase their occupancy rates at the weekends."

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