For the hotel and lodging industry, loyalty takes a backseat to price, according to Accenture Hospitality’s Globa Consumer Pulse Research. The survey queried 12,867 customers in 32 different countries about the hotel and lodging industry.
Facebook is planning to woo the travel industry with a series of events, research and ad targeting refinements in the coming months as it looks to turn one of its fastest growing advertising verticals to one of its biggest in 2014.